Landing Page Development

Once when you pay for clicks that don’t convert. Again when those clicks go to a competitor who takes your customer for good.

We’ve audited hundreds of small business Google Ads accounts. The same four problems appear almost every time and every one of them is entirely fixable.

Problem 1 — You’re Bidding on the Wrong Words

“Plumber” gets searched millions of times a month. “Emergency plumber Houston open now” gets searched by someone with a burst pipe and a credit card. We focus on the second one. Most agencies bid on the first and congratulate themselves on impressions.

Problem 2 — You Have No Idea What’s Converting
Without proper conversion tracking, you’re flying blind. You can see how many people clicked. You cannot see which clicks became customers. We set up tracking so granular you’ll know which specific keyword generated each phone call.

Problem 3 — Your Ad Traffic Goes to Your Homepage
Your homepage has a navigation bar, a mission statement, links to your blog, and seven different things a visitor might do next. Your landing page has one. Guess which one converts? We build dedicated pages for every campaign, no exceptions.

Problem 4 — Your Campaign Has Never Been Truly Optimized
The Google Ads algorithm learns from data. It needs a human to steer it. Most agencies, and the algorithm itself, left alone, will optimize for clicks, not conversions. We optimize for one thing: the cost to acquire a paying customer.